Start your own baking business

Want to own your own Baking Business but don’t know where to start?

We are here to provide the information, training and support you need!

Cake! School: Start your own Baking Business

Have you been baking for family and friends but would love to create a business with your baking and decorating?

We know it can be really overwhelming with all of the information (or lack of) on how you should start your baking business, including all the legal requirements, insurance and registrations.

We have created this course to support you through the process, with step-by-step guidance, clear information and support from our community who have done this before!

Let us help you reduce the stress, time and expense of getting your baking business up and running, so you can start taking on orders and back in the kitchen sooner!

Who is this course for?

Bakers and decorators wanting to start their own Baking Business!
It is perfect for you if:

  • You’ve been thinking of starting your baking business but don’t know where to start
  • You’re overwhelmed or unsure where to start
  • You want to reduce the time spent researching and going around in circles looking for the information needed!
  • You want step-by-step guidance on the process
  • You want the support to register and start your business
  • And support to make your business profitable, sustainable and enjoyable!

What will you learn?

Setting up a business

Learn the financial & legal requirements, food licenses & insurances required. We break this information down so it's all in the one spot, and easy to understand and implement

Social media

Build an online presence for your business to reach your customers though social media. Learn strategies to build your audience and convert them into paying customers!


Learn how to create your own logo & branding using Canva. Create a consistent branding for your business to attract your ideal clients


Learn how to correctly set your prices, based on your income goals, costs of ingredients + business operating costs. Develop your pricing knowledge and skills to confidently charge what you're worth!

Marketing & Increasing Orders

Learn how to market your business to bring in new customers, convert more orders, streamline your invoicing and payment systems and market to existing customers.

ACDN Member Panel

Tips from our Business Panel giving you their top tips on getting started in business, so you can avoid common mistakes and hit the ground running! We're your own person business cheer-squad!

Course Delivery

Bonus Content

This course will help you to:

Master each step

We break down all of the steps you need to take to start your own Baking Business

Set up Processes

Set up your systems and processes correctly from the start so you can hit the ground running!

Avoid common mistakes

Avoid common mistakes people make as they start their own business to fast track your success

Save money

Master the foundations so you can progress your skills

Save time and avoid stress

Take the guess work and hours of reseach out of starting your own baking business

Gain support

Find your baking business support network through this course. Students progress through the steps together with the guidance from our ACDN team and guest teachers

Meet the presenters

Liz Wright

Liz Wright is the Founder of the Australian Cake Decorating Network. Liz started her cake decorating business in 2008 after growing up watching her mum bake and decorate wedding cakes for years. Liz is passionate about supporting new and existing baking businesses and provides training and networking opportunities for bakers and decorators of all skill levels.

Jenn Donovan - Social Media & Marketing Australia

Jenn is a small business lover and creator of the Small Business Made Simple Podcast. Jenn has spent the last 12 years running her own small businesses, and the last 3 teaching everything she’s learnt. Jenn will be teaching us tips and tricks for increasing engagement and getting the most out of social media platforms.

Jacqui Naunton - White Deer Graphic Design

Jacqui runs her design business working with people all over Australia and the world to create brands they can be truly proud of. Jacqui is joining us in this course to help students learn to build their own brand and create graphics, logos and branding they can be proud of, all through Canva!

Maxine Booth - Urban Planning and Building Consultants

Urban Planning and Building Consultants was established in 2018 by Maxine Booth who is a qualified town planner and draftsperson. With over 15 years’ experience in town planning, Maxine has a wealth of knowledge in the construction and development industry. After several years working as a town planner in the private sector, Maxine decided to start Urban Planning and Building Consultants to provide a more personal service to clients. Maxine will be walking students through the steps required to register your home based baking business with your council.

Emma Heuston - The Remote Expert

Emma Heuston runs her own law firm from home called The Remote Expert. She is an online business lawyer with clients all around Australia, as well as an author of The Tracksuit Economy. Emma has been a lawyer for 21 years and has owned her own business called The Remote Expert 3 years ago. Emma will be teaching students about the legalities of running your own business and the important steps you will need to take to get your own baking business off the ground.

Zoe Richmond - The Numbers Hub

Zoe is the Boss Lady and Chief Numbers Nerd at The Numbers Hub. Zoe has been working as a Financial Controller in the automotive world for almost ten years but let's face it - where is the fun in that? So she decided to make the jump to work for herself and set a goal to help as many business owners as she can to understand their numbers and grow their business with confidence and sprinkle a little FUN along the way.

Ross and Clayton Lloyd - Bake Diary

Ross & Clayton Lloyd are the founders of Bake Diary, which is the leading cloud based software for Cake Decorators & Bakers all over the world to help manage the admin side of your cake business. Ross & Clayton will be showing us how to get the most out of the Bake Diary platform and how it can help make your business more streamlined and efficient.

Anthony Murphy - Red Star Insurance Brokers

Anthony Murphy is the Director of Red Star Insurance Brokers. Since 2013 Red Star Insurance Brokers have been offering ACDN members a comprehensive discounted insurance rate for their baking businesses. Anthony joins us in this course to explain all about insurance, what type of cover you need and the different options available to you.

Frequently Asked Questions

how is the course delivered?

The 6 week Start Your Own Baking Business course is delivered via our online learning platform. Students will set up a login when they purchase the course. A new lesson of the course will be released on Monday each week.
Our fortnightly group support sessions are via Zoom and are recorded for you to watch on replay if you cannot make them live.


This course is for students who are wanting to start their own baking business, therefore we would suggest that you have some experience in cake baking/decorating. If you would like to build on these skills, you may like to look at our Foundation or Techniques Masterclasses here

how long do i have access for?

Students have 12 months access to the videos inside the course, so you can go back and re-watch each step for 12 months, as you progress through your business start up journey.

what if i don't like the course?

We are so confident that you will love our course, that we offer a 14 day money-back guarantee, (from the start date of the course) for students who have watched both of the week 1 and week 2 lessons and participated in both of the week 1 and week 2 live feedback sessions, and think the course is not for them.

is the content available straight away?

We will release a new class each Monday morning for 6 weeks.

i'm not located in australia, can i join the course?

Yes! However please note – The business setup essentials will differ depending on the country you are located in. The information on the legal requirements is created based on the requirements for Australian businesses, however all other information is relevant regardless of location.


Although we do recommend all students complete the course together (virtually), students will be able to access the course content will be available for 12 months from the start date of the course.

what currency is the course charged in?

All course fees are charged in Australian Dollars.
GST is included in the course price for Australian Residents

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